The Protest Mac OS

The 'Get a Mac' campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. At the start of the campaign) by TBWAMedia Arts Lab, the company's advertising agency, that ran from 2006 to 2009.The advertisements were shown in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan and Germany. Vietnam War songs: https://rateyourmusic.com/list/JBrummer/vietnamwarsongproject/.

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Home > Craig Newmark Graduate School of Journalism > Capstones > 18

Capstones

Title

The Protest Mac OS

The Protest Mac Os X

Author

Graduation Date

12-31-2014

Subject Concentration

Arts & Culture

The Protest Mac Os Catalina

Degree Name

Master of Arts (MA)

Protest

Abstract

My project profiles Simon Moya-Smith, a Brooklyn-based activist for Native American rights. He, alongside other young Native Americans, protests against the ubiquitous cultural misappropriation of Native American culture by people who are not Native by using social media like Twitter and Instagram to send his message to a broader audience now than Native Americans were ever able to reach before to speak out against misappropriation. This misappropriation includes offenses such as wearing a headdress as a fashion statement, using a Native American based mascot and dressing up like a Native American for Halloween. While activists like Moya-Smith are certainly not able to convince everyone, their words are having an impact, as big-name individuals and companies like Pharrell Williams and Victoria's Secret have apologized after their misuse of Native American culture after social media backlash.

Audio or Video Files

Recommended Citation

Anglis, Jaclyn, '#NotYourCostume, #NotYourMascot and #NotHappy: New Generation of Native American Activists Use Social Media to Protest Cultural Misappropriation' (2014). CUNY Academic Works.
https://academicworks.cuny.edu/gj_etds/18

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